Positioning theory and strategic communications : a new approach to public relations research and practice / Melanie James.
Title:
Positioning theory and strategic communications : a new approach to public relations research and practice / Melanie James.
Personal Author:
Edition:
First Edition.
Publication:
New York : Routledge, Taylor & Francis Group, 2014.
Publication Date:
2014
ISBN:
9780415532631
Bibliography Note:
Includes bibliographical references and index.
Content Type:
text
Carrier Type:
volume
Language:
English
Subject:
